EqualRef and FirstPromoter
FirstPromoter prices its plans by referred revenue. EqualRef is $29 a month at any amount.
Plans and prices
| Plan | Covers | A month |
|---|---|---|
| Starter | Up to $5,000 of affiliate revenue a month, up to 1,000 affiliates | $49 |
| Business | Up to $15,000 a month, no affiliate limit | $99 |
| Enterprise | Above $15,000 a month | $149 |
| EqualRef | Any amount of referred revenue | $29 |
Checked on 11 November 2026. Source: firstpromoter.com/pricing.
What the FirstPromoter page says
- Revenue bands cap Starter at $5,000 a month and Business at $15,000 a month.
- The page states a 14-day trial with no card needed.
Checked on 11 November 2026. Source: firstpromoter.com/pricing.
What FirstPromoter does that EqualRef does not
- It has a Payouts API. The page says it needs a PayPal Business account. This product runs no payouts.
Checked on 11 November 2026. Source: firstpromoter.com/pricing.
What EqualRef does
- Referral links and click tracking.
- Paid conversions read from your Stripe account.
- Commission rules and clawbacks on refunds.
- A page for each partner with their own numbers.
- $29 a month, with no revenue cap.
Start tracking$29/mo · no revenue cap